Design Guidelines
The “Biohub” name, and the Biohub logo are property of Biohub. Use of the Biohub logo by external partners is extremely limited. Express permission is required to use the Biohub logo. These guidelines are intended to help our partners, resellers, customers, developers, consultants, publishers, and any other third parties understand how to use and display our trademarks and copyrighted work in their own assets and materials.
Logo
The Biohub logo represents our brand. Consistent application of the logo preserves its clarity, legibility and integrity.
Clear space
Clear space allows our logo to make a statement, preventing it from being crowded by images, text, or other graphics. Use the “o” x-height to establish the minimum clear space around the logo.
Minimum Size
Minimum logo size is 30px for digital applications and 10.5mm for print applications.
Color and Contrast
For external partner use, our logo can be set in white or black. Always ensure the logo is displayed with sufficient contrast to ensure the mark remains bold, accessible, and instantly recognizable across all applications.
Plain text
When in regular copy as a proper name, Biohub is always capitalized, and should not include brackets.
Example: At Biohub, we build the technology to help
Incorrect logo usage
These treatments reduce clarity and brand consistency.
Don’t stretch or distort
Don’t violate clear space
Don’t apply a color other than black or white
Don’t apply multiple colors
Don’t apply effects, such as a stroke or dropshadow
Don’t type out the logo
Don’t violate contrast standards by placing the logo on a low contrast background
Don’t violate contrast standards by placing the logo on a busy background pattern or image
Don’t rotate the logo
Brand Partnerships
When a partner logo appears alongside ours, give each mark its own breathing room and a clear visual order — don’t let them crowd each other. Keep both logos proportionate, in their approved color format, and never stretched or altered. Any co-branded material needs sign-off from both brands before it goes out.
Partner logo lockups
Use these guidelines when displaying the Biohub logo alongside partner logos.
Don’t create visual imbalance
Don’t violate clear space
Don’t use unapproved logo colors